Inside the
SynQ product film
Not just the final cut. The brief, the thinking and every piece we shipped to get it live.
The brief
The product film
What we delivered
The specs
SynQ covers a lot of ground: corporate cards, travel booking, receipts and analytics. The film had to name the pain quickly, then show the real product rather than just promise it, and still finish inside the half-minute a finance lead will give a video before a demo.
The approach
It opens on the problem in plain words: “Too many tools. Too many receipts. Spend out of sync?” Violet sparkles and a synthwave grid build to the SynQ mark. Then the AI prompt bar takes over, with requests like “Scan this receipt” and “Book a flight to Cape Town”, typed out live so the viewer reads the product the way they would use it. Real product screens float past in 3D: smart corporate cards, live travel analytics, and every trip in one place. The grid and the violet palette tie every scene back to the brand.
The details,
in short.
SynQ is an ai travel & expense platform. A 34-second product film for SynQ, an AI travel and expense platform. It takes finance teams from receipt chaos to “every team, in sync.”
SynQ covers a lot of ground: corporate cards, travel booking, receipts and analytics. The film had to name the pain quickly, then show the real product rather than just promise it, and still finish inside the half-minute a finance lead will give a video before a demo.
Product film, UI animation, 3D motion, Kinetic typography, Sound design.
Runtime: 34s · Product screens shown: 4 · Master: 4K
A 34-second master in 4K, cut from the real product interface rather than mock-ups, closing on one call to action, “Book a demo”, with synq-ai.co.za beneath it. SynQ runs it on the website hero and as the opening of sales demos.
