Inside the
Neunelf webgl showcase
Not just the live site. The brief, the thinking and every piece we shipped to get it live.
The brief
The webgl showcase
What we delivered
The specs
Car launch sites usually rely on studio photography and heavy video. We wanted to see whether one real-time 3D model could do the whole job: tell the design story section by section, show the details a buyer cares about, and work as a configurator at the end, all on one page.
The approach
The page opens on the car parked across a giant NEUNELF wordmark, with its dimensions set alongside: 4,519 mm long, 1,298 mm high, a 2,450 mm wheelbase. Scrolling moves the camera around the car. In profile, “One line, front to back”, airflow lines trace the roof from windscreen to ducktail. At the rear, the full-width LED strip comes up to full brightness as you scroll. At the wheel, the five twin-spoke rim turns with the page, with the staggered sizes listed beside it: 20-inch front, 21-inch rear. Then the lights go down for “After dark”, with two round headlamps and one glowing tail strip. An eight-second turntable rendered in Blender follows, and the page ends on a paint picker with seven classic colours: pick one and the car repaints.
The details,
in short.
Neunelf is a concept · two-door sports car. Neunelf is a concept study of our own, a rear-engined two-door “drawn in one line from windscreen to tail”. You walk around the car by scrolling, see it after dark, and repaint it in seven classic colours, all rendered live in the browser.
Car launch sites usually rely on studio photography and heavy video. We wanted to see whether one real-time 3D model could do the whole job: tell the design story section by section, show the details a buyer cares about, and work as a configurator at the end, all on one page.
Concept, 3D modelling, WebGL, Product configurator, Scroll storytelling.
Chapters: 7 · Paint colours: 7 · Length: 4,519 mm
A single scroll-driven page with a live WebGL car, a sticky chapter navigation (Front, Profile, Rear, Wheel, Night, Film, Paint), scroll-linked lighting and wheel animation, a night scene, an embedded turntable film, and a seven-colour paint configurator. It closes on “Yours, in any colour” and one action, reserve a build. Neunelf is an independent concept study and is not affiliated with any manufacturer.
