Inside the
Disrupt Agency brand intro
Not just the final cut. The brief, the thinking and every piece we shipped to get it live.
The brief
The brand intro
What we delivered
The specs
An agency called Disrupt can’t open on a quiet logo fade. The intro had to feel bold from the first frame and still finish on a clear, memorable mark, and it had to work as a sting: short enough to open every pitch deck, showreel and social post without wearing thin.
The approach
Oversized type crashes through the frame, then lilac and lime paint collide in a 3D liquid splash. Four short lines set the pace: “Make it bold”, “Start strong”, “Make it count”, “Build what matters”. Between them come a radial burst, a pencil stroke drawn across the frame and a tumbling 3D cube, each one a nod to a craft the agency sells. The logo then assembles from shattering fragments, so the mark is earned rather than faded in.
The details,
in short.
The Disrupt Agency is a creative agency. A 17-second brand intro for The Disrupt Agency, built in the agency’s lilac and lime and paced to move as loudly as the name.
An agency called Disrupt can’t open on a quiet logo fade. The intro had to feel bold from the first frame and still finish on a clear, memorable mark, and it had to work as a sting: short enough to open every pitch deck, showreel and social post without wearing thin.
Brand film, 3D motion, Liquid simulation, Logo animation, Sound design.
Runtime: 17s · Brand lines: 4 · Master: 4K
A 17-second master in 4K, with a five-second logo sting cut from the final reveal for use on its own. The film resolves on the Disrupt mark and the agency’s address, thedisruptagency.co.za, so it can open a pitch, a showreel or a social post.
