Inside the
Murphy’s Law website
Not just the live site. The brief, the thinking and every piece we shipped to get it live.
The brief
The website
What we delivered
The specs
Murphy’s Law puts legal research, document drafting and case-law search in one AI assistant that knows South African legislation. The product is powerful, but its audience is cautious: lawyers who distrust hype and individuals who find law intimidating. The site had to feel as considered as a law firm, show the real product rather than describe it, and make three different audiences each feel it was built for them.
The approach
We set the brand in an editorial serif on warm white, with black as the only accent, so it reads like a well-set legal document rather than a software landing page. The hero pairs “Legal Intelligence. Redefined.” with a calm photograph and one action, Book a demo, under a floating pill navigation. A demo film sits second, in a cream block, so a visitor sees Murphy handle research and drafting within one scroll. Key Features is a tabbed showcase of four capabilities, instant legal insights, document automation, research revolutionized, and 24/7 accessibility, each illustrated with the live product interface showing real citations, sources and related questions. A solutions section then speaks to each audience in turn, starting with Personal Legal Empowerment for individuals. A tools section shows three workflows side by side, drafting, review and the chat assistant, and the page closes on a dark pricing block with three plans, a monthly or yearly toggle, an FAQ and contact.
The details,
in short.
Murphy’s Law is a legal ai platform. A marketing website for Murphy’s Law, an AI legal intelligence platform built for South African law. It opens on “Legal Intelligence. Redefined.” and takes individuals, law firms and businesses from that line to a demo, a plan and a sign-up.
Murphy’s Law puts legal research, document drafting and case-law search in one AI assistant that knows South African legislation. The product is powerful, but its audience is cautious: lawyers who distrust hype and individuals who find law intimidating. The site had to feel as considered as a law firm, show the real product rather than describe it, and make three different audiences each feel it was built for them.
Web design, Front-end development, Art direction, Copywriting.
Sections: 12 · Key features: 4 · Pricing plans: 3
A twelve-section home page with a tabbed feature explorer, embedded demo video, audience-specific solution cards, a three-tier pricing table with a billing toggle, and FAQ, plus support, learning hub, privacy, terms and cookie-preference pages. Login and sign-up sit in the navigation throughout, so the site converts at whichever point a visitor is ready.
